Information Systems Guest Speaker Series with Dr. Sven Laumer on Monday, November 16th, 2015
In the context of our “Information Systems Guest Speaker Series”, Dr. Sven Laumer from the University of Bamberg will give a talk entitled “From adoption to reuse: Technology adoption studies along the IT life cycle” at the University of Bayreuth. The guest speech will take place on Monday, November 16th, 17:00 – 18:00 in room 3.03 in the office of the Fraunhofer Project Group BISE, Wittelsbacherring 10, Bayreuth. No prior registration is required.
In this talk I will discuss technology adoption studies along the IT life cycle. I will illustrate research opportunities to better explain IT use in general. In specific I will talk about a study that introduces reuse as an additional use pattern in the IT life cycle of voluntary use of business-to-consumer (B2C) technology. Drawing on practical observations that some consumers stop using an IT and then go back to using it after a given period of time two different antecedents of re-use will be introduced: non-use beliefs and use beliefs. The presented study reveals that the strength of past habitual patterns moderates the degree to which use or non-use beliefs impact re-use behavior. The theoretical arguments are tested using an experiment and developed in a mixed-method study including qualitative and quantitative data.
Sven Laumer is post-doc researcher (Akademischer Rat) at the University of Bamberg. He is interested in user acceptance, user resistance, and technostress in general and the support of information systems for HR tasks, virtual teams, the IT workforce, computer-supported cooperative work, and process-oriented enterprise content management in particular. His research is based on several projects with industry partners and has been published among others in European Journal of Information Systems, Information Systems Journal, Journal of Strategic Information Systems, and Journal of Information Technology. He is the winner of the ACM SIGMIS Magid Igbaria Outstanding Conference Paper of the Year 2011 Award and two best reviewer awards.
Contact: Prof. Dr. Nils Urbach