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Lecture Announcement ST 2024: Introduction to Business and Information Systems Research (Master)


The Assistant Professorship for Information Systems and Digital Transformation offers the lecture "Introduction to Business and Information Systems Research" for Master students in the upcoming summer term. This term, the lecture will be held by Dr. Tobias Guggenberger and Thomas Kreuzer.  

Course Description 

To support students in their preparation for their research seminars and master theses, the "Introduction to Business & Information Systems Research" lecture is designed to provide them with the essential theoretical and methodological skills needed to craft their own research projects.

At the heart of every great research project is a captivating topic. But, the key to producing meaningful results lies in a solid combination of theories and methods. On the one hand, theories provide a strong foundation for research, allowing students to investigate their topic from an informed perspective and define its underlying phenomenon with precision. Methods, on the other hand, give students the power to produce reliable results and draw trustworthy conclusions. This ensures that their research is not only interesting and relevant but also scientifically sound.

Therefore, the lecture aims to provide a thorough understanding of the key components of research - topic, methods, and theories. This will enable students to conceptualize, carry out, and communicate their research effectively. The course will encompass the fundamentals of literature reviews, delve into qualitative (e.g. case study research) and quantitative (e.g. survey-based research) empirical research methods, and explore the design science paradigm. 


Equipped with these foundations, students will develop their own research paper proposal
during this lecture. The course will be graded based on the research proposal covering the learning objectives of the course. To this end, students independently define a topic for scientific investigation and decide on a methodological approach, which both can be used as a starting point for further research projects (e.g., Master's thesis or individual research phase). The research proposal consists of approx. 8 pages and must be submitted in English.

Teaching Mode 

The lectures will be provided in live sessions to allow for discussion of topics and answering open questions. In advance of each session, students will be provided with appropriate lecture materials and readings. 

Additional tutorials will be held in live sessions to discuss detailed feedback during the development of the research proposal.


For the detailed schedule, please refer to CMlife.

Course Requirements 

This course is offered to all Master's students enrolled in the Business Administration (BWL) program of the University of Bayreuth as part of the B1-6 module (Research Methods) or the supplementary module ("Ergänzungsmodul").

Students from related Master's programs are also invited to participate in the course. The credit must be coordinated with the respective module handbook or program moderator. There are no prerequisites for attending this course. Exchange students are welcome. 


Registration is not necessary.  

Lecture Materials 

The required documents will be made available in a timely manner within the eLearning portal once the lecture commences.


Jens-Christian Stoetzer (jens.stoetzer@fim-rc.de

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